serving the customer

Not to be confused in society and our market place today as customer service; at least we all know this in those common terms. What if we simply stop using the phrase ‘customer service’ when we are working with our potential, next or existing customers?

Contemplate what ‘serving the customer’ means…far more personal connection of a statement, and 180 difference degree in meaning. It is also progressive and implies a greater humanisitic sensitivity; proactive versus reactive.  It conjurs a mind visual image due to differences separating the kiosk-ish or call center; the one that shares the space with a complaint department in the brick and mortar store or the automated problem solving system hotline where being on hold is the norm.

Entrepreneur magazine has recently published an article that understandibly says customer metrics are the most important data a business can utilize, maintain and nurture. Ten clear reasons why building the lasting customer relationship is so vital to sustaining and growing healthy businesses.

Being proactive to needs, building bridges, and fostering authentic relationships is the support system that is needed. Know your customer, build the great relationship that creates the natural tendency to select your product or service over the others.

Another way to work happier.



According to, is an adjective meaning: 1. of resembling, or covered with fluff. 2. light and airy 3. having little or no intellectual weight; superficial or frivolous


There is much talk in the workplace centered around “the soft, fluffy people stuff”; that which often generates some frustration and usually delivered with verbal disdain or big sighs. It’s the difficult words thrown in the air all regarding the softer side of the workplace.

In the world of uber fast changing technology, the importance of recognizing and practicing  good communication skills only intensifies. It is so easy to get focused in task and technology that we devalue relationships necessary for connections, relationships, growth and innovation.

When the soft-fluffy talk occurs, it is a symptom of a much greater dilemma. It means that not only that there is discomfort with interpersonal exchange, but there is a problem with verbal expression, a lack of how-to communication skills and a lack of emotional intelligence. For some it may be far too close to an image they are trying to protect…or it’s the fear button that may have been pushed.

The most basic idea to understand is that the culture of any community, work or civil groups are created/maintained by its most important asset; its people, and yes it’s personal. Any research (Internet, education, or statistic) performed today provides a plethora of proof in the importance of relationships at work. These relationships are not limited to the internal environment , but reach business to business, customer and any network that one may interact within the business world.

Some of the most compelling data comes from Dr. Alex Pentland, Human Dynamics Lab at MIT. Dr. Pentland and his team have created a badge, that has the capability to gather some very human characteristics to measure where we have never gone before; the team environment in the workplace. The data painted a picture of the importance of working together by collecting from breathing patterns, reactions and many more non-verbal communication attributes. So detailed is this information, that they could determine as an example, if a particular team studied could collaborate to complete a successful project.

Rethink  the ‘soft, fluffy’ talk and the human emotions or other motivating factors behind those kinds of reactions. Open the door to flipping the pessimistic words into something greater;an open mind, compassion and a desire to build new bridges.